369Network is a media-buying and publishing operation. The stack we run for ourselves is available to a limited number of clients. We have been building websites, running campaigns and shipping products since 2015, and incorporated as 369Network in 2023.
We started the way most agencies do, building for clients. Then we started building for ourselves, and that became the main business: a network of self-hosted content properties monetised on Google Ad Exchange, fed with traffic we buy on Meta, Google and native networks, read every morning by country and by tier. Around it grew the rest — a D2C supplements brand, an AI-forward creative studio, an Android title on Google Play, plugins and automations that exist because we needed them.
That changed how we work. When the ad revenue is yours, you stop guessing about consent and request eCPM. When the ad spend is yours, you cut a creative on day two instead of day thirty. When the GST configuration is yours, you learn exactly what a wrong HSN code costs. We bring that to the engagements we take on, and we are not the cheapest team you will find.
What the operation looks like on a Tuesday
Revenue from the ad partners lands overnight, by property and country. Spend from Meta, Google and the native networks lands beside it. The first hour is one table: cost in, revenue out, margin per country, with the losing rows at the top. Budgets move. Two creatives get killed because the second-day read was bad. One tier-two country gets a budget increase because its click got cheaper and its fill held.
Then the other half of the day starts: an Ad Manager account we have taken on, a Shopify store that needs its GST invoices right, a Play Console release, a site that needs to pass Core Web Vitals. Same people, same tools, same rule that nothing ships without an end-to-end test and a pass-or-fail report.
Four commitments we actually hold to
- We test before we hand over. Every build gets an end-to-end check on the real front end, not a database query, and you get a pass or fail report. If you are the one finding the bugs, we did not do our job.
- We work through code and APIs. Not dashboards. It is faster, it repeats across many properties, and it leaves a record of exactly what changed and when.
- We never touch your campaigns without your word. Nothing gets paused, enabled or re-budgeted on our own judgement, even when something looks urgent. We tell you, and you decide.
- We report the bad numbers too. A report that only contains good news is not a report. If a channel is losing money, it goes at the top.
Partners, and a team across build, search and campaigns
Vivek Patel, Nipam Patel and Tushar Patel are the founding partners. Around them is a team across development, search, creative and campaign operations — the same people who run our own properties during the first half of the day and the engagements we take on during the second.
Two offices in Gujarat, India. Clients and traffic worldwide.
Tell us what you are trying to fix
Ad revenue, paid traffic, a store, an app, a site. If it is not something we should take on, we will say so in the first call.