Most agencies learn media buying on a client’s budget, one account at a time, with a monthly reporting deadline as the only feedback. That produces people who are good at explaining a number.
We learned it the other way round. We buy traffic from Meta, Google and native networks every day, into pages we own, where the revenue per visitor is known by the next morning. When the margin is a few cents a click, you find out fast what a dying creative looks like, which country is lying to you, and how long an ad set should be left alone.
The margin is in the gap, and the gap is per country
Our own buying is worldwide and tiered. A click into the United States costs one thing and earns another; a click into Brazil, Poland or the Philippines costs and earns something else entirely. The job is not to find the cheapest click or the richest geography — it is to find the rows where the difference is positive and push budget there before the auction catches up.
That discipline transfers directly to selling things. Whether the outcome is an ad request, a purchase, an install or a lead, the question is the same: what did this click cost, what did it produce, and is that true at the next budget level? We built our reporting to answer it per country, per creative, per placement, because that is how we read our own.
- Meta Ads — campaign architecture, audience strategy, a creative testing system with kill rules, and scaling that does not reset learning every week
- Google Ads — Search, Performance Max, Shopping, Display, YouTube and App campaigns, including Play install campaigns measured on retained users
- Native networks — Taboola, Outbrain, MGID and the newer feeds, where the economics are different, the creatives are different and the compliance review is stricter than people expect
- Tracking that attributes — Pixel plus Conversions API with the browser identifiers intact, so conversions are counted instead of showing up as “unattributed” and the platform optimising blind
- Creative production — static and video produced in-house with our studio, including AI-assisted variations at the volume testing actually needs
- International buying — the UK, Europe, the US and the long tail of tier-two and tier-three countries, where cost, consent rules and creative conventions all differ from India
- Reporting — spend, return, cost per result and the leading indicators, by country and by creative, with the losing rows at the top
Tracking is where most accounts quietly lose money
If Meta reports far fewer conversions than your own backend does, your server events are usually missing the identifiers that tie a conversion back to the click. The platform counts them as unattributed, optimises against the wrong people, and your cost per result climbs for reasons that have nothing to do with creative or audience.
We check this before touching budget. Fixing attribution usually produces a bigger gain than any amount of creative testing, and it costs nothing in media.
- Account audit
Structure, tracking integrity, creative fatigue, geography mix and wasted spend — in writing, hired or not.
- Fix the measurement
Pixel, Conversions API, event parameters, match quality. No scaling on bad data.
- Rebuild the structure
Fewer, larger ad sets with enough signal to learn; campaigns separated by the outcome they are measured on.
- Test creative on a schedule
New variations every cycle, a 48-hour read, kill rules written down in advance so nobody argues with them.
- Scale what the table says
Budget follows the rows that are positive at the next level, by country and placement, not the ones that feel good.
D2C brands, app owners, publishers who buy traffic, and anyone spending real money on Meta, Google or native with a feeling that the numbers in the dashboard and the numbers in the bank do not match. We run flat retainers, not a percentage of spend — the incentive to spend more is yours to resist, not ours to exploit.
What you get
- A structured account with campaign, audience and keyword architecture
- Conversion tracking configured and verified before spend scales
- Creative coordination, bidding and budget management, day to day
- Reporting by country and creative, in the metrics you run the business on
Outside our control
- Auction prices, inventory, targeting options, ad review and policy enforcement — Meta, Google and the native networks set these
- Results from spend you pause or change outside the agreed plan
- Account access — campaigns run in accounts you own, and you keep them
Scope, deliverables, timelines and fees go in writing before work starts. Ad spend, platform fees and third-party subscriptions are billed separately from our fee.
Do you charge a percentage of ad spend?
No. A flat monthly retainer. A percentage rewards us for spending more, which is the opposite of what you want from the people managing your budget.
Will you pause a campaign if it is burning money?
We tell you, immediately, with the numbers — and you decide. Nothing is paused, enabled or re-budgeted on our own judgement. That rule came from our own operation and it does not bend.
Can you run native ads for a content site that earns on display?
Yes. That is our own model. The creatives, the landing pages and the compliance side are all different from running native for a product, and we will tell you plainly if your pages are not ready for it.
Which countries should I advertise in?
The ones where cost per click and value per click leave a positive gap at the volume you want — which is a table, not an opinion. We build that table in the first weeks and keep it current.
How soon do you see results?
Tracking fixes show in days. Creative and structure changes need two or three testing cycles. We will not promise a return figure; we will show you the real one every week.
Start with the audit
Send us account access or an export. We will tell you where the money is going, by country and creative, before any fee.